Your Press Releases Will Bring You Deals- Use Them

Tuesday, August 26, 2014

Your Press Releases Will Bring You Deals- Use Them

YOUR PRESS RELEASES CAN BE YOUR TOP MARKETING TOOL.

It is human nature means to rubberneck at traffic jams. The same pull that causes us to rubberneck at a fender-bender, or to linger, and listen to colleague’s war stories, is the same force that can market your services, close more deals, and make you more money.

My office issues press releases on our real estate closings and lease assignments because they work. Within days of a press release announcing a successful sale, our office is typically bombarded with calls from other agents, Principals (Buyers and Sellers) and of typically service providers such as appraisers.

Why? Good old fashioned networking is part of the reason. But, a big part is wanting to KNOW what other CRE professionals are up to. A smart salesperson wants to know what deals are closing, and why. Like when we sold a 156 unit apartment complex (Austin Business Journal Article here: http://bit.ly/abj3deals30days ) Over the course of months and years, I feel like I have gotten to know other agents through their body of work, that I read about in their press releases, social media or traditional media articles such as the local business journal.

You can do this. If you don’t know how to use social media, try out a simple post on Facebook. Or, add a link to your signature block about your closed deal. Clients, service providers, and buyers/sellers love to hear about your success and you will close more deals. Several weeks ago, our office sold a NNN Verizon building (Link here: http://bit.ly/verizonsoldpressrelease ). The press release went out to our national database. A local Buyer/Principal read the article, and called me while I was in a taxi in Chicago. “Do you have any more NNN retail assets?” he said. My answer was affirmative (yes). I told him about a retail strip center in North Austin which my brokerage partner and I had sold to a group back in 2011. I knew the Owner of the retail strip center was considering a sale. Long story short, we put together an Offer to represent this caller as his Buyer’s Agent, and less than 7 days later, the Property is in contract.

PRESS RELEASES WORK. They will work for you. Your friends, customers, clients, and competitors love reading them. Your success will result in more deals, more closings and more income. If you do sell something due to a press release, I would love to hear about it, and re-post your success.